Custom order form with occasion and color preferences
Captures exactly what Claire needs to quote and design without a phone tag marathon.
Custom build
Petal and Stem Florist — Custom Order Tool
A custom online ordering tool that brought 35% of sales online within 60 days of launch.
Industry: Retail & Florist
Timeline: 10 Days
Service: Custom build & workflow
The Challenge
Petal and Stem had a loyal local customer base but zero online ordering capability. Every sale required a phone call or a walk-in. Owner Claire was missing out on late night orders, gift purchases from out-of-town customers, and anyone who simply preferred to order online.
She had looked at generic e-commerce platforms but none of them handled the custom nature of floral orders well. Customers needed to specify colors, occasions, delivery dates, and custom messages — not just add a product to a cart.
I was losing sales at 10pm every night to florists who had figured out online ordering. I just could not find a system that worked for flowers.
— Claire T., Petal and Stem
What We Built
Delivery date selector with blackout dates
Respects weddings already on the books and busy holidays automatically.
Stripe payment integration for deposits
Secures commitment before she sources stems and ribbon.
Order confirmation and receipt emails
Customers get peace of mind; Claire gets a paper trail.
Internal order notification for Claire
Every submission pings the channel she checks between arrangements.
Mobile optimized experience
Most late-night orders happen on a phone — the flow was built for thumbs first.
How We Did It
01
Discovery
Mapped the exact information Claire needs to fulfill each order type.
02
Custom Build
Built an ordering flow specific to how a florist actually operates.
03
Payment Integration
Connected Stripe for secure deposit collection at order time.
04
Launch
Went live with a 48-hour test period before full public launch.
The Results
Within the first two months Petal and Stem went from zero online revenue to 35 percent of total sales coming through the new tool. The late night orders Claire had been missing started coming in immediately after launch.
The tool paid for itself entirely within 60 days and Claire no longer misses a single sale due to being closed.
I woke up one Monday morning to six orders that had come in over the weekend while I was with my family. That had never happened before.
— Claire T., Petal and Stem
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