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Magnolia Events — Wedding Planner Website

A gallery-forward booking site that doubled consultation requests in the first 30 days.

Industry: Events & Hospitality Timeline: 8 Days Service: Custom Website
2x
Consultation Bookings
Doubled in first 30 days
8
Days to Launch
From approval to live site
40%
Bounce Rate Drop
Visitors stayed and engaged

The Challenge

Sarah had been running Magnolia Events for three years almost entirely on word of mouth and Instagram DMs. Her old website was a basic template that did nothing to showcase the beauty of her work or the warmth of her brand. Couples would visit the site, fail to find what they needed, and simply move on to a competitor.

The core problem was simple but painful — her website was not converting visitors into consultations. She was losing warm leads every single day without even knowing it.

I was embarrassed to send people to my website. It looked nothing like the events I actually create.
— Sarah M., Magnolia Events

What We Built

Custom 5-page responsive website

A complete site structure tailored to wedding planners, optimized for every screen size.

Inquiry and consultation booking form

Smart fields that route straight to Sarah’s inbox with the context she needs to reply fast.

Gallery with filtering by event type

So couples can browse the work that matches their vision without getting lost.

Package and pricing display page

Clear tiers that set expectations before the first call.

Testimonials section

Social proof placed where hesitant visitors need it most.

Google Analytics setup

So she can see what is working and where couples drop off.

How We Did It

01

Discovery Call

Reviewed her portfolio, discussed ideal clients, and mapped out the full site structure.

02

Brand Translation

Captured her warm elegant aesthetic in color, typography, and layout before writing any code.

03

Build and Refine

Delivered a working site in 6 days with one round of revisions based on her feedback.

04

Launch and Handoff

Went live, connected her domain, and walked her through how to use everything.

The Results

Within two weeks of launching the new site Sarah saw a significant uptick in consultation requests coming directly through the website form rather than Instagram DMs. The new gallery and testimonials section gave potential clients the social proof they needed to take the next step.

After 30 days the site had effectively doubled her monthly consultation bookings compared to the same period the previous year — all without any paid advertising.

I could not believe the difference. My phone started ringing from people who found me on Google. That never happened before.
— Sarah M., Magnolia Events

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